With the easy access of the internet, advertising has become one of the business tools that business owners use to boost and market their products and services. The main advantage of advertising is that it can reach many people in a short span of time and it doesn’t cost much.

The main aim of every business owner is to generate maximum return of investment in a short time as possible. To do this, advertising is the key so that people will be aware of your products or services. Internet marketing is fast gaining popularity and online advertising is one of the most effective means of getting across the company, service or product to consumers. There are two kinds of online advertising, the legitimate and the illegitimate. Legitimate online advertising involves search engine advertising, advertising networks and opt-in e-mail, whereas illegitimate advertisement is done through spamming. Of the two, the legitimate advertising works more effectively than the other.

Advertising can be costly but there are a few techniques that are absolutely free. While there may be upfront cost for the preparation of advertising materials, unless you prepare it yourself, there are no monthly fees or cost-per-click fees associated that can save you a lot of money. The two most highly productive online advertising techniques that don’t cost anything are obtaining an organic search engine listing and distributing expert articles with the rights to republish the articles. Other low-to-no cost online advertising options include link exchanges, banner exchanges and participation in online forums. Organic placement in the search engines is a form of online advertising that doesn’t cost you anything except perhaps the upfront costs of search engine optimization. Participating in online forums is an excellent way to get new ideas for your advertising and for new search engine optimization techniques that are effective. When using articles for the purpose of advertising choose articles that have valuable content. This method of advertising is exceptional for promoting your business or for promoting affiliate products and services.

Advertising is not a function of elaborate guesswork and a myriad of hits and misses. It also follow some basic rules. There are some things to keep in mind so that your advertising will work for you effectively. First is to know your advertising objectives and goals and decide “where’ you want to be seen. Just like offline advertising, the placement of your ads is very crucial. Next is to tailor-made your advertising for your target niche. The trick here is to align your message to the mindset of your audience. There are thousands of online advertisements, so be creative in making your advertising materials. Lastly, to maximize response, choose the advertising medium carefully. Research and read on various formats and the factors for each one’s success.

A well-planned and well-executed online advertising campaign can fuel the growth of your home business tremendously so use it well.

These days most people start Internet home based businesses to have more money in their bank account. To have more time freedom. To be their own boss and create a life of their design, right? But how many people actually accomplish that. The unfortunate truth is that only 3 out of 100 people will make money in new home base businesses. The other 97 people, well, most of them will quit in their first 90 days and the others will just continue to spend more money that they are making and put themselves deeper and deeper in debit. So how do you make sure you are one of the 3 out of 100 that are successful in Internet home based businesses?What you don’t want to constantly talk about and pitch your business. That’s right don’t talk about your business. Why? Because the majority of people you are marketing to and people who are going to be visiting your website are already in a Internet home based businesses. So talking about your business makes absolutely no sense. What you do is give value, try to help people through you content. This will make people want to listen to you, follow you, opt in to your website and maybe even work with you. Remember 97% of people online a failing and are looking for a leader. So if you establish yourself as one by showing your expertise, then you have a good chance of them joining you in your business.So you may be asking yourself, if I’m not suppose to market my business and all I’m doing is giving away free information then why would people want to work with me? How do I make money? Well simple. What you market is yourself. You Inc. An the great thing is, there is only one you, so you have no competition. Show people you are the leader they are looking for and people will start pursuing you. Remember most people online are just talking about their business and failing, because people are really looking for a leaders to show them how to reach their goals, not a business.Most people in Internet home based businesses have no clue of how to truly become successful online. Make sure you don’t make the same mistake 97% of the people online that are failing are making. Market yourself and your ability to lead a person to success, not your business.

On a sunny afternoon in Florida, an energetic crowd gathers on the lawn of a high end luxury estate. A loud and eager banter between an auctioneer, a group of bidders and bidder assistants fills the air. For several minutes the auctioneer asks for the next highest bid and the bidders respond. Suddenly the bidders grow silent. The high bidder holds his breath in anticipation of winning the auction. The auctioneer calls for one more bid. In a loud clear voice which rolls over the audience he says, “Fair warning, last chance” the auctioneer pauses, “SOLD!” And in less than 10 minutes another multimillion dollar estate has changed owners.

Successful real estate auctions like the one above are happening all over North America and the Caribbean. Recently real estate auctions have been on the rise, the increase in popularity is partly driven by growing inventories and fading buyer confidence. Properties that were selling in weeks using traditional methods are now languishing on the market unable to attract buyers even as seller’s lower prices. Many say the real estate boom is over but savvy buyers and sellers are profiting from real estate auctions.

Real Estate Auctions Work in Up or Down Markets.

Regardless of trends or market cycles, real estate auctions provide an open and transparent process for buyers and sellers. Properly conducted real estate auctions attract ready and willing buyers and motivate them to act now.

The auction method removes the “wait and see” attitude which serves to further depress real estate values. Buyers are always concerned about overpaying. Buyers gain confidence with their purchases at real estate auctions because they can see what others are willing to pay.

When market demand is high and inventories low, real estate auctions can deliver selling prices well above what a willing seller would have accepted in a negotiated private treaty sale. In good selling climates many property owners using traditional real estate methods; negotiating with one buyer at a time, leave thousands of dollars of equity on the table. During up markets real estate auctions are the best way to establish top market price.

Evaluating Your Real Estate for Auction

Not every property or seller for that matter makes a good candidate for auction. First of all sellers must be ready to sell now and for the current market value. Also a real estate auction will not fix problems caused by a downturn in market value of your property, if you owe more than a willing buyer will pay, be prepared to come to closing with your check book.

Properties that do well in real estate auctions have a high uniqueness factor. Ask your self, “What makes my property different from most others?” Maybe you own a resort property or high end luxury home, commercial properties and land do very well at auction. Real estate auctions thrive on uniqueness. If your property is like everyone else’s, the best thing you can do is offer the most competitive price.

Most importantly sellers must be reasonable about setting a minimum bid. A seller must look at the lowest, most current comps and price below that to generate the interest and urgency necessary for a successful real estate auction. Once the auction begins and qualified bidders start competing against one another you can watch the selling price increase.

Locate a Qualified Real Estate Auctioneer

Start by checking with the National Auctioneers Association, the best real estate auctioneers belong to this organization. These real estate auctioneers are well trained and adhere to a standard of practice and a code of ethics. Many attend the annual International Auctioneers Conference where the latest techniques and innovations in the real estate auction industry are presented.

Find out if the company you are interviewing is a full time real estate auction firm. Many real estate agents are getting auction licenses yet have no experience with the auction method of marketing. Conducting a successful real estate auction is nothing like (private treaty) traditional real estate sales. Go with a real estate auction pro.

You’re probably better of with an auction house that specializes in real estate auctions. There are many qualified auctioneers who have generations of experience selling personal property; furniture, dishes, lawn equipment and the occasional rare painting. Selling real estate at auction is a complex matter that should only be attempted by full time experienced real estate auction professionals.

Commissions and fees may vary, sellers must pay all marketing expenses up front and buyers typically pay 10% of the sales price to the auctioneer of which a share goes to participating real estate agents.

Types of Real Estate Auctions

Auctions are effective because they create a seller’s market. Professionally conducted real estate auctions create urgency, a reason to buy today and competition for the property. Terms and conditions of sale are established ahead of the auction. Real estate auctions will follow one of these three approaches:

Absolute Auction

The property is sold to the highest bidder regardless of price- using this process often returns the highest sale price.

Minimum Bid Auction

Seller agrees to sell at or above a published minimum bid price – this method is useful for internet auctions.

Seller Confirmation or Reserve Auction

With a reserve auction, the seller “reserves” the right to accept or decline any bids usually within 48 hours of the auction. Reserve auctions are used when there is a lien on the property from a lender or a court ordered sale with a minimum selling price.